Circle - better communications, better business

Selecting the right PR agency

You may not be entirely happy with your existing agency or want to benchmark the value that you are currently getting. But when it comes to it you don't have the time to do the due diligence (finding the right size, the right expertise and the right personnel for your programme or project).

We can help you review your PR agency in a way that saves you time, effort and aggravation. The process can be completed in as little as 6 weeks.

Here's a broad outline of a review process; each client has different needs, but it will give you an idea of how we work:

Meet with you to discuss what's important to you (selection criteria) and the type of selection process and timings
Capture and feed back as a word.doc (this forms the basis of the brief)
Research and produce a long-list of agencies
Work with you to score the long-list against your selection criteria to produce a short-list
Work with you to prepare a written brief
Manage the briefing and presentation process
Collate the scorecards
Inform the unsuccessful agencies and provide them with feedback

The above process can be completed in 6 weeks. If you’re looking for ways to review your PR agency let’s talk about how we could help.

Contact Us

Head Office: 01737 648479
Email the Managing Director: anita.woods@circlecomms.co.uk

Better Communications, Better Business

Selecting the right PR agency

Contact Us